![]() ![]() ![]() These metrics help you understand how your content is received, which posts spark the most attention and reactions, how it grows over time, and how to compare those insights to further create relevant content that will bring value for your overall strategic social media efforts. Impressions and CTR will define how many people have seen your content and clicked the link. On the top right of our dashboard example, the users’ engagement is analyzed namely with the percentage of the Engagement Rate (likes, comments, shares). Thanks to all these insights, you can tailor content for your audience much better. Having all these data at disposal is a huge advantage to understand your audience better and get to know them: who they are, their professional background, their position and industry. This visual, complemented with the exact percentage of your demographic’s metrics provides a clear overview on where your company page stands in regard to the followers you have gained. This total number of followers is broken down per company industry, but it would make sense to break down also on career level (junior, senior, manager, etc.) or job function. The first indicator displayed looks at the followers count, its evolution in percentage in the previous 90 days, as well as the evolution over the weeks. On the LinkedIn company page dashboard above we have metrics essentially useful to the management of a company profile on LinkedIn. LinkedIn, a social network by and for professionals is particularly useful in a B2B context, hence the importance of producing meaningful reports. ![]() Be warned though: not every metric fits all platforms, and you should thus pay attention to those that really matter for each of them. To understand how your company and brand is doing on social platforms, it is important to analyze a handful of metrics accordingly. ![]()
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